Profile Perspective.
n recent years, Profile has organized a number of “in-house” seminars, lectures
and training on business communication, leadership and new management philosophies
and practices. Our trainers, in addition to theoretical knowledge, have rich experience
in practice. All “in-house” seminars are followed by a number of creative workshops
that address specific problems of our client. At the end of a seminar, specific
measures for business process/function improvement are proposed to the client based
on the results achieved at the workshops. Participants of our seminars rate them
as very useful and, most importantly, very, applicable.
Publishing.
Bryan Foss, Merlin Stone:
CRM in Financial Services
Voli Olins:
About brand
Profile Services.
During the two-day conference on “Branding Serbia”, organized by Profile in November
2004, participants had the opportunity to learn from leading experts on branding
in the world. Various topics that were covered at the conference gave a good insight
into the latest developments in this area. At the same time, local experts and businessmen
were encouraged to reflect on what needs to be done to create a competitive Serbian
brand, and how to brand Serbia.
The first regional conference dedicated to Customer Relations Management (CRM) and
branding “Value of the Corporate Brand in Financial Services: How to Create and
Manage Winning Brand Strategy“, was organized by Profile in Sava Centar, on October
9-10. Special guests and speakers at the conference, Prof. Merlin Stone, Phd. and
Bryan Foss, Phd, experts in the field of CRM and marketing communications, gave
detailed insight into the function and importance of Customer Relations Management
in financial services. The conference was attended by more than 80 participants
from the country and the region, most of whom were marketing, HR, sales and PR managers
in financial organizations. They gained new and shared existing experiences in the
field of marketing and CRM development.