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Wally Olins.

Wally Olins: “Wally Olins on Brand”
Wally Olins Purchase price (VAT included):
RSD 1,404.00
The book can be purchased at our premises:
Petra Lekovića 24a, Bgd
About Author:
Wally Olins Wally Olins is one of the world’s most experienced practitioners in corporate identity and branding. He is a chairman of Saffron Brand Consultants and and the co-founder of Wolff Olins.

He has advised many of the world’s leading organizations on identity, branding and communication. These include McKinsey, Renault, Volkswagen, BT, 3I, Tata, Akzo-Nobel and many others. In addition, he has worked for a number of cities and countries on national brand image including London, Mauritius, Northern Ireland, Poland, Portugal and Vietnam.

Wally Olins has written several books and he holds seminars on branding and communication issues around the world. He has taught at many Business Schools including London Business School, Said Business School at Oxford, Lancaster University, Imperial College Business School, Copenhagen Business School and Duxx University in Mexico.
About the book:
In this challenging book, Wally Olins draws on a lifetime’s marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn’t automatically assume that the customer comes first and how it might be good news that branding is set to spread even further.

In the era of globalization, branding the nation has ceased to be a matter of nationalistic pride, rather a vital tool of economic survival. In fact, all the significant institutions in our lives – the towns, cities, regions, countries, sports teams, museums, consumer groups and charities – are given strength, identity, a defining role satisfying cohesion via branding, one of the most significant social – as well as business – developments of modern times.

Always wise, questioning and iconoclastic, Wally Olins takes us to the heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all other important decisions in our lives.