Banjalučka pivara

Mutual Trust

Banjalucka Brewery was founded in 1837. In former Yugoslavia it represented one of the most renowned breweries; its most famous brand, Nektar beer, was established in 1975. At the beginning of 2006, the ownership of the Brewery was transferred to the British Investment Fund “Altima”.

Cooperation between Profile and the Brewery has begun in 2001. Starting with the creation of new brand identity, label redesign and several repositioning campaigns, Agency also created and managed numerous prize games and PR activities. Long-term and stable collaboration between the Agency and the Brewery is still lasting.