ICN Hungary

West on the East

ICN, one of the biggest and most known pharmaceutical companies has been established in 1960. Today it still represents one of the market leaders, and in 2003 its name has been changed to Valeant Pharmaceuticals International.

Profile Agency created visual identity, package and campaign for laxatives Tisasen and Protalax. Bearing in mind the nature of the medicine, rhythm was the key word in communication during the tree years of the campaign. Rhythm – meaning regular and natural functioning of the organism; rhythm – meaning inner satisfaction and finding inner balance. Today, Tisasen again occupies leading position, after 20 years on Hungarian market.