NLB Continental banka

14 Years Old Relationship

Continental banka was founded in 1955 as Jugoslovenska banka za spoljnu trgovinu – Novi Sad branch office. As the time went by, it developed into specialized area of activities and became universal banking institution. In 1883 CB became a member of holding company Jugobanka grupa, but with the high level of business autonomy. Profile Agency started working with the bank in the moment when the creation of new strategy and business policy led to the need for new corporate identity.

After the research and testing, the bank was named Continental banka and got new communication slogan “The pillar of your hold”. Slogan resisted the time and all market challenges, which means that the business orientation and bank’s mission were presented in the right way. In this long-term cooperation, numerous image and services campaigns were realized, by applying integral marketing approach. Continental banka passed the privatization process in 2005, and the cooperation with Profile continued thanks to the results achieved so far. In 2006, two campaigns were realized – “Čuvarkuca” for visa cards and “My Credit Advisor”.