Naftagas
Measure for Success
Total value of this company’s production, from its foundation until today exceeds 15 billion dollars. Naftagas is the first link in precisely organized Serbian Oil Industry system – it represents the part which explores and produces oil, gas, subterranean water and geothermal energy. Business vision of this company is to assure needs of Serbian Oil Industry in total.
New visual identity of Naftagas, created by Profile Agency, made the corporate spirit and the philosophy of this company more readable. On the same level, new visual identity offered Naftagas more visible distinction compared to Serbian Oil Industry. The change of identity was observed within global trends of changed visual identity of oil companies in the last ten years. As well as new visual identity, new corporate image created by the Agency was also based on the energy concept. Throughout verbal explication of four types of energies visually represented in four colors, unique, catchy and recognizable concept of corporate image has been created.