Guča

Original Serbian Brand

Guča is a world known, nationally significant and almost 50 years old trumpet festival, which brings attention of hundred thousand visitors and promotes local values and customs. This important project, starting with last year, is being supported by Profile Agency as well.

The challenge of our cooperation was to establish long-lasting bases for the repositioning of this manifestation, as well as establishing communication and creative strategy which will present Guca as the original Serbian brand. In that manner, Profile Agency conducted a research last year, prepared strategy and managed several promotional activities during the Festival. Based on this precious experience, Profile is giving its best to prepare itself for Guča 2007.